The documents that do the selling.
Brochures, sales sheets, white papers, technical papers, case studies, annual reports, and event graphics — the printed and digital pieces your team hands over, emails, and presents to move a deal forward.
In short: I design the full range of sales and marketing collateral for Metro Detroit and Michigan companies — brochures, sales and spec sheets, white papers, technical papers, case studies, annual reports, presentation decks, and event graphics. Everything is built on one consistent brand and delivered print-ready or as polished digital files.
Collateral for every stage of the sale
A prospect meets your company through these pieces long before they meet your team. When they look sharp and consistent, you look like the safe choice.
Brochures & flyers
Company and product brochures, tri-folds, and flyers designed to be read and kept, not skimmed and tossed.
Sales sheets & one-pagers
The leave-behind that closes: a clean one-page summary of a product, service, or offer, print-ready and on brand.
White papers & technical papers
Long-form documents laid out for credibility and readability — charts, callouts, and structure that make a technical argument easy to follow.
Case studies
Your wins, told as a clear before-and-after story with the numbers up front, designed as a page or a downloadable PDF.
Annual reports
Multi-page reports that turn financials and milestones into a document stakeholders actually read.
Presentation & pitch decks
Sales and investor decks that make your team look prepared and your offer look clear.
Event & trade show graphics
Signage, backdrops, banners, and handouts for conferences and events. See trade show graphics.
Spec & data sheets
Technical product documents engineers can specify from, matched to your catalog and line cards.
One brand across every piece
Most companies build collateral one piece at a time, from whoever is free that week — a brochure here, a white paper there. It never quite matches, and a prospect notices. I design your collateral as a system, so your sales sheet, white paper, case study, and booth all look like the same company.
If collateral is a constant need — a new sales sheet every month, papers before every show — a design subscription keeps a designer on call for it without a full-time hire.
Collateral design FAQ
What counts as sales and marketing collateral?
Any material your team uses to inform and persuade a prospect: brochures, sales and spec sheets, white papers, technical papers, case studies, annual reports, presentation decks, and event graphics.
Do you write the content or just design it?
I design and lay out the piece and can polish and structure your content. For heavy writing, you provide the copy or we bring in a writer — the design makes it clear and credible either way.
How much does collateral design cost?
Single pieces like a sales sheet or brochure are quoted individually; multi-page documents like white papers and annual reports are quoted by scope. Ongoing needs are usually cheaper on a monthly design subscription.
Will it match my website and catalog?
Yes. Using one designer means your collateral, website, and catalog all come from the same brand system.