Hire the designer,
not the agency.
the same person you talk to does the work — JL
I'm Jake Lett. For twenty years I've designed websites, catalogs, and trade show graphics for Michigan companies — from Flagstar Bank to local manufacturers and dozens of small businesses. No account managers, no junior designers, no handoffs.
Judge a designer by the work
A sample across web, ecommerce, and print. Each links to the full project on my portfolio; case study pages are being added here.
Toggled — LED lighting ecommerce storeProof 01
Flagstar Bank — website redesignProof 02
Content Furniture — product brochureProof 03
WorkSphere — product sales sheetsProof 04
HydroSoft — web app UI redesignProof 05
Industrial Pro — HubSpot marketplace themeProof 06
Real projects. The Flagstar redesign improved organic traffic and product openings; the Toggled store grew through Google Shopping and remarketing.
What I design
Web and print carry equal weight here. Most B2B companies need both, and using one designer for both keeps your brand consistent from your homepage to your booth graphics.
Website design
Custom, mobile-first websites built to turn visitors into inquiries. Every project includes page structure, on-page SEO, and analytics — so you can see the leads it produces, not just how it looks.
Website design servicesBusiness sites · redesigns · landing pages · care plans
Ecommerce design
Online stores and B2B product catalogs. I built the ecommerce store for Toggled's LED lighting products and grew its sales through Google Shopping and remarketing. The store is half the job; getting buyers to it is the other half.
Ecommerce design servicesShopify · BigCommerce · B2B catalogs & dealer portals
Print & brand design
Brand identity, product catalogs, line cards, sales and spec sheets, brochures, and booth graphics — delivered as print-ready production files your printer won't send back. This is a full service here, not a sideline.
Graphic & print design servicesLogos · catalogs · spec sheets · trade show graphics · decks
Suppliers need design.
They don't need a designer on payroll.
Early in my career I worked at a design agency in Rochester, Michigan, where the clients were automotive suppliers and industrial manufacturers. They had constant design needs — catalogs, spec sheets, presentation decks, trade show booths — but not enough to justify a full-time designer, and agency retainers were expensive.
That's still the situation for most suppliers and industrial companies in Metro Detroit. My design subscription is built for it: a flat monthly rate, submit as many requests as you want, and I work through them one or two at a time. Pause it when trade show season ends.
What a website costs
Fixed project quotes — you know the price before work starts. For comparison, 2026 industry surveys put freelance small-business sites at $1,500–$8,000 and boutique agencies at $8,000–$35,000 and up.
5–10 pages on WordPress or HubSpot. Your content structured, styled, and launched.
10–25 pages with service and industry pages, blog setup, and lead forms.
Fully custom design — no theme constraints. Built around your sales process.
Large sites with integrations, CRM, and multiple stakeholders. Scoped per project.
Every quote includes mobile-first design, on-page SEO, and a working lead form. Hosting, security, and content updates are available as a monthly care plan. See the full pricing page, or if you need continuous design work instead of a one-time project, the design subscription.
One designer,
start to finish
I graduated from Ferris State University with a B.S. in Visual Design and Web Media in 2004, worked as a graphic designer in Grand Rapids, then at a Rochester ad agency serving automotive suppliers, then as a web designer at Flagstar Bank. Since then I've designed and built sites for Michigan businesses on WordPress, Shopify, HubSpot, and BigCommerce.
My Industrial Pro theme was selected for the HubSpot marketplace, and I've written self-published books on Bootstrap and HubSpot CMS. I mention this because when a solo designer asks for your project, you deserve evidence he can carry it alone.
How a project runs
Free consultation
We talk through what you sell, who buys it, and what the site needs to do.
Fixed quote
You get a written scope and price. No hourly meters running.
First design draft
You see the design direction in one to two weeks.
Revisions
We refine it together until it's right.
Launch & support
Your site goes live, with a care plan if you want updates handled for you.
Answers before you ask
How much does a website cost in Michigan?
Most small-business sites on a professional theme run $5,000–$10,000. Fully custom design starts around $20,000, and enterprise sites run $30,000–$50,000 depending on size and integrations.
How long does a website take?
You see a first design draft in one to two weeks. Most sites launch in four to eight weeks depending on how quickly content comes together.
Who actually does the work?
I do — every page, every graphic, every production file. That's the point of hiring a solo senior designer instead of an agency.
Do you handle print design too?
Yes. Logos, brand identity, product catalogs, spec sheets, brochures, and trade show graphics, delivered as print-ready files. Print is a full service here, not an add-on.